This is a process wherein the business is visible online and the visibility can be expanded to any extent. The more the expansion, the higher the rank one gets as immense traffic is directed to a website. In this process the business boosts as the passive visitor is likely to be an active customer. With the help of SEO techniques one can optimise blogs or a website and get ranked on the top results on SERP (Search Engine Results Page).
On - Page SEO: This is the platform wherein individual web pages are enhanced to reach higher rung winning connected traffic in search engines. Few steps to ensure while setting up On - Page SEO: 1. Leverage the ' search intent'. 2. Quick access of Page. 3. The keyword in the title should be emphasized strategically, well conveyed. 4. URLs should be precise. 5. Image file names should be well explained.
" Off - Page SEO" is a path where the tasks happening are away from the site, elevating the rung of a page with search engines. Technical strategy to draw organic audience and boost brand recognition, one need to adhere the following: 1. Prioritise link creations. 2. Utilise Social Media Platform. 3. Expertise in blogging. 4. Strengthen trust etc. Hence, Off - Page SEO need to be the most vital section strategically.
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