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Search Engine Marketing (SEM)

The era being ' Digital’, search engines play a distinctive role in shooting one's business online - Branding, presence etc. Landing pages need to be the first point of visibility by the clients when they visit a website. The product page online in the website should be designed ' Magnetically' to pull the traffic.

The following need to be prominent:

• The Headline should be captivating.
• Product or service rendered need to be precise with clarity.
• Content should be self - explanatory, not lengthy.
• The page should be attractive visually and user friendly. Landing Pages main intention is to provide the required information about service rendered, product, offers etc.

thereby furnishing the advantages of the same for conversions. Hence, Landing Pages play a vital role in online marketing. By the usage of right tool, one can create their own landing page by customising accordingly, thereby drawing the audience magnetically. Need analysis of the audience is vital to boost the flow of landing page.